Usher has launched a new fragrance for fall. VIP is Usher’s new fragrance for men. The fragrance created by Usher with Fermenich’s Harry Fremont, has top notes of tangerine, bergamont, kumquat and nutmeg; a heat of violet leaf, lotus flower and saffron, and a drydown of vetiver, oakmoss and suede. The collection includes eau de toilette in two sizes (1.7 oz for $50 and 3.4 oz for $65) , after shave soother (3.4 oz for $40), a shower gel (6.7 oz for $25), and a deodorant (2.6 oz for $16).
“I consider all of my fragrances tools of engagement for seduction – but this one demands a different type of attention,” said Usher. “That is part of the reason I led with the males only with this one – it is made for a man but for women to enjoy.”
The bottle, a heavy crystal orb, was inspired by fine cognac bottles, said Usher. “When you feel the bottle, you feel the heaviness – it feels expensive” explained Usher. “It has the look and shine of a cognac bottle – and, of course the spinning rings that have been a part of all of my fragrances.
VIP is available at Dillard’s.
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